# Assign tag

Marks the contact with tags. Later you can use tags to select an audience for mailings and to check conditions in the scenario.

![Settings panel of the "Assign tag" block](https://support.watbot.org/_media/en/01-chatbots/03-blocks/04-contact-data/_images/add-tags.webp?v=1791781230)

## Settings

- **"Assign tag"** — the list of tags. Click "Add", type the tag name and press Enter. There is no need to create tags in advance: the bot creates a new tag itself.

## Outputs

- "Continue" — the bot moves on right after assigning the tags.

## Good to know

- If the contact already has the tag, it is not added a second time.
- Templates do not work in tag names: the tag is assigned exactly as you typed it.

> [!TIP]
> Name tags after what happened: "left a phone number", "asked about the price". That makes it easier to build an audience from them.