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Tags and variables

The bot stores two kinds of its own data about a contact: tags and variables. The bot itself also has global variables — shared by all contacts.

What Whose What it stores Example
Tag The contact's A mark: the contact either has it or not "placed an order"
Contact variable The contact's A name and a value, different for every contact city = Leeds
Global variable The bot's A name and a value, the same for everyone shop_address = 1 Garden Street

Tags

A tag is a short mark on a contact. Tags are used to pick contacts and to branch the scenario.

How to assign a tag

You do not need to create tags in advance: a tag appears when it is assigned for the first time.

A tag's name in the account is up to 60 characters. The same tag is not added to a contact a second time.

Where tags are used

  • in the filters of the list of contacts — "Contact contains tags";
  • in the filters of a mailing's recipients — "Contains tags" and "Does not contain tags";
  • in the "Condition" block — "Contact contains tags" and "Contact does not contain tags".

Tag hints

When you type a tag, the platform suggests names that have already been used in this bot. The list of these names is the "Tag hints" list: open "Lists" in the bot's menu and click the "Tag hints" row.

A name gets into the list when you first type the tag in the account. You cannot create or rename tags here — the list is needed to remove what is unnecessary from the hints: typos and tags you no longer use.

  • To delete one name, click the bin icon in the row.
  • To delete several, tick them with the checkboxes and click "Delete …".

Note

Deleting a tag from the list does not affect contacts' tags. Those who already have the tag keep it — only the hint disappears.

Contact variables

A variable is a name and a value that the bot stores for a contact: an answer to a question, a chosen product, an order amount. Every contact has their own values.

Where variables come from

  • From the scenario. The "Save user answer to variable" and "Variable operation" blocks write values, the "Delete variable" block deletes them.
  • From the link the person came by. The link's parameters are saved to the new contact's variables. Variables whose names start with utm_ are shown in the list of contacts in the UTM column. Links are covered in the Links to chatbot section.
  • Manually — in the "Contact data" section of the card.
  • When uploading from Excel — from the chosen columns of the file.

How to use them

In a message's text, a contact variable is written in double curly braces with the $ sign: {{ $city }}. All the notations, functions and expressions are in the Templates section.

You can pick contacts by a variable's value with the "Contact contains variables" filter in the list of contacts, and check it in the scenario with the "Condition" block.

User variable hints

A list of the variable names that have occurred in the bot. Open "Lists" and click the row with this name.

Using the list, the platform suggests names when you type a variable in the contact card, in filters and when uploading from Excel. The contact export depends on it too: a column in the file is created for every variable from the list.

Names are deleted the same way as tags: with the bin in the row, or with the checkboxes and the "Delete …" button.

Note

Deleting a variable from the list does not affect contacts' variables: the values stay. But there will be no more hints for this name and no column in the export.

Global variables

A global variable belongs to the bot and is the same for all contacts: the shop's address, the support phone number, a counter of promotion participants. You change the value in one place — and it changes in all the messages where the variable is inserted.

Open "Lists" and click the "Global variables" row. The "Variables" page opens.

Global variables page of the botGlobal variables page of the bot

Creating a variable

  1. Click "Create".
  2. In the "Create variable" window, fill in "Name" and "Value".
  3. Click "Create".

The name is up to 255 characters, the value — up to 1000. One bot can have no more than 5000 global variables.

Tip

Name variables without spaces: shop_address, support_phone. Such a name is easier to insert into text.

Changing and deleting

  • The pencil icon opens the "Edit variable" window. Only the value can be changed — the name stays the same.
  • The bin icon deletes the variable. Before deleting, check that it is not used in the scenario's messages.

The scenario can change global variables too — with the "Save user answer to variable" and "Variable operation" blocks.

How to use them

In a message's text, a global variable is written in double curly braces without the $ sign: {{ shop_address }}. How to write a name with spaces and how to use a variable in expressions is on the Data you can insert page.

If something does not work

  • "This variable already exists." A global variable with this name has already been created. Open it with the pencil and change the value.
  • "You cannot create more than 5000 global variables for one bot." The limit on the number of global variables is reached. Delete the ones you do not need.
  • A variable is missing from the contact export. Its name is not in the "User variable hints" list. Add a variable with this name through "Add field" in the card of a contact who does not have it yet — the name returns to the list.
  • A tag is deleted from the hints, but contacts with it are still found. This is how it should be: the list does not change contacts' tags. To remove a tag, take it off in the card or with the "Delete tag" block.