Mailings
A mailing is a scenario the bot sends to many contacts at once: to all of them or to those picked by filters, at a set time or by days of the week. A person gets the first block of the scenario and then goes through it as usual — presses buttons, replies, moves to other branches.
Mailings are built in the "Mailings" section of the bot's menu.


Kinds of mailings
| Kind | When it goes out | Where it is created |
|---|---|---|
| One-time | Once, on the given date and time | The "Mailings" section |
| By days of the week | On the ticked days of the week at the same time, until it is stopped or the end date comes | The "Mailings" section |
| From previous block | Right away, to those who are now on the chosen blocks of the scenario | Settings panel of the block |
What a mailing needs
- A Pro subscription. You can build and save a mailing without a subscription, but launching it requires Pro. See the What is available without Pro page for details.
- A connected channel. A mailing goes to Telegram, VK, Viber and the website chat. There are no mailings in MAX — these are the rules of that platform. How the channels differ is described in the Connecting channels section.
- Contacts. A mailing reaches only those who have already written to the bot: the bot cannot be the first to write to a person who is not among its contacts.
How it works
- Create a mailing: the name, channels and filters, the scenario, the sending time.
- Start it. The platform collects the recipients and sends the scenario at the set time.
- Follow the progress on the mailing's page: how many messages are sent and delivered, and where errors occurred. This is covered on the Launch and results page.
Who ends up among the recipients and how a person unsubscribes from mailings is on the Recipients and filters page.
The list of mailings
Above the list there is a search by name and groups by state: "Drafts", "Scheduled", "Sending", "Completed", "Stopped". Next to a group is the number of mailings in it; empty groups are hidden.
A mailing's row shows its kind, the sending time and time zone, the scenario, the number of recipients and the state. A click on the row opens the mailing's page, a click on the number of recipients opens their list.
In the "⋯" menu on the right:
- "Edit" — open the settings. Available while the mailing is not started or is stopped.
- "Copy" — create a draft with the same settings and scenario.
- "Delete" — remove the mailing from the list. Stop a started mailing first.


Limits
- One bot can have no more than 50 mailings created per day.
- No more than 24 mailings of one bot can be sending at the same time.
- Messages go out gradually: the platform observes the messengers' limits on sending frequency, so a large mailing takes time.