A/B testing#

Sends the contact along one of the outgoing connections, chosen at random. This is how you compare two versions of a message or an offer: some people get one version, some get the other.

Settings#

In the "Links" section, a new block has two connections — "A" and "B".

• Connection name — the label on the scheme. The contact does not see it.
• "Weight" — a slider from 0 to 1. The greater the weight, the more often the connection is chosen.
• "Sampling probability" — the share of contacts that will follow the connection. It is calculated automatically: the connection's weight divided by the sum of the weights of all connections.
• "Add link" — adds one more version. A block can have up to 10 connections in total.

Outputs#

One output per connection. The block has no "Continue" output.

Good to know#

• A connection with a weight of 0 is never chosen.
• The choice is made anew on every pass through the block. A contact who gets into the block a second time may receive a different version.
• If the chosen connection leads nowhere, the contact stays where they are.

Tip

Change one thing between the versions — the headline, the price or the picture. If the branches differ in everything at once, you will not be able to tell what exactly worked better.